JetSmart
JetSmart is a low cost airline based in Argentina.
The JetSmart campaign was a solid advertising project with a great concept and strategy. It was very successful and had amazing results. That's why a case study was developed in order to present the campaign to different Creative Festivals.
My job was to develop a concept art with style frames, a story telling and full story board for the case study animation.
This project was developed while working as a Senior Visual Designer at R/GA Buenos Aires.
With this Case Study R/GA's JetSmart campaign won local and international awards.
