Patagonia Vera IPA
Product Design, print and digital assets for Vera IPA, a beer by Patagonia Brewing Co.
Vera IPA is a New England IPA beer with a very distinctive citric flavor.
The story goes that as Patagonia's brewer was getting inspired to create his own original NEIPA recipe, he found out he was going to be a father. That's why this beer is called Vera, after his daughter.
This project involved creating a brand for the product based on a previous design. New packaging was designed and the whole campaign around it with digital and printed assets including an animated asset specifically to tell the brewer's story.
This project was developed while working as a Senior Visual Designer and Illustrator at R/GA Buenos Aires based on a previous KV.
