YPF ServiClub
YPF ServiClub was a rebranding project developed at R/GA with a complete new brand identity through all brand's assets and campaigns.
ServiClub is a points system where members gain special prices by making purchases at YPF and affiliated brands.
A new Branding was made by the Visual Design team and with it, I developed a complete system of illustrations.
This project was developed while working as a Senior Visual Designer and Illustrator at R/GA Buenos Aires.
Concept art
Site Headers
Site Storytelling
Users
Illustration Guide Lines
